我国商业银行私人银行业务的发展现状与对策

随着我国富裕阶层队伍的不断壮大,我国私人银行业务显示出巨大的市场潜力,中外银行因此展开了激烈的竞争。但是,我国商业银行发展私人银行业务也面临着诸多制约因素。因此,我国商业银行应在市场细分、产品的研发与创新、品牌建设、组织架构、专业人才的培养、外部环境建设等方面采取切实措施,以促进私人银行业务的发展     

时尚消费中情感走向及营销对策

时尚消费是大众消费中最具生命力、最有情感因素参与的消费形式。如何从营销情感心理学发生的角度理性地寻找出相应的对策,这是当前营销心理学的一个盲点。作者试从时尚消费的发生、时尚消费中情感心理特点、时尚消费中情感维度及其营销对策与控制方面进行多角度的探讨分析。     

How Has Rural Tax Reform Affected Farmers and Local Governance in China？

Using nationally representative data, the present paper examines the impact of China's ongoing rural tax reform on farmers. The difficulties in further local governance restructuring are also discussed. It is argued that the issues associated with rural taxation and local governance in China result from inherent tension between an increasingly liberalized economic system and a still centralized political system. Although rural tax reform has helped to reduce farmers' tax burdens in the short term, the establishment of an effective local governance regime requires coordinated reforms to downsize local bureaucracy by providing social security for laid-off cadres, to strengthen local accountability by granting higher local formal tax autonomy, and to promote meaningful participation by expanding local democracy.     

Analysis on the internal mechanism forming the capital operation venture of nation-owned enterprises

According to the Capital of Karl Marx, capital aims at realizing the value maintenance and increment during the process of its cycle and turnover. Without the conditions of capital＇s cycle and turnover, it will break off. This will furthermore bring an obstacle to the value maintenance and increment of capital, which is the root of capital operation venture and is also the internal mechanism forming the capital operation venture of nation-owned enterprises.     

一种基于ANN的市场营销组合策略模型

应用人工神经网络,充分考虑影响产品市场占有率的各种因素,建立相应的神经网络模型。借此对市场营销组合策略进行前瞻性分析,有助于企业根据市场特点,有针对性的选择市场营销组合策略,从而提高企业产品的市场占有率。     

高职课程"城市规划原理"多维教学方法探索

文章针对高职课程"城市规划原理",从教学内容宽度以及教学对象角度进行切入,提出了以城市认知、绘图练习、理论教学的三位一体以及教师与学生主动性互换为主要内容的多维教学方法,为高职课程教学方法改革提供了新的思路.     

营销角度的特许经营及其竞争法上的思考

特许经营是一种新型的销售方式,作为企业分销系统的构成要素,能够起到降低风险,沟通生产与消费的作用。然而在实际经营过程中也会出现许多诸如指定购买与搭售、联合定价、独占经营等违反竞争法的问题。为适应不断变化的竞争形势,应从竞争法的层面上对其加以规制。     

基于延迟自相关特性的码速率测量技术

通信信号的识别与解调是通信侦察的重要研究内容，在通常情况下，通信信号的很多参数并不知道。本文介绍了一种基于通信信号码延迟自相关特性的码速率测量技术，并给出了码速率测量理论分析及基于硬件的实现技术，仿真和实验结果表明本方案具有较高的测量性能。